Sales Engineer - II

Job Description

Business objectives

• Identify, index and review market potential for waterproofing products in Project Sales (Geography and Key Accounts)
• Generate leads through direct project site visits and various stakeholders like Project Sales Officers, Applicators and Dealers
• Conduct site inspection based on leads and make proposals including sampling to convert sites
• Focus on product mix and ensure product addition in Basic Order Quantity (BOQ) of the site
• Technical Assistance
• Provide technical assistance pre and post sales at the project sites related to waterproofing products
• Undertake on-site sampling for waterproofing products to build customer confidence
• Market Development
• Identify and engage with set of medium to large waterproofing applicators, consultants etc. for the purpose of market expansion and upgradation
• Build long term relationship with the identified set of stakeholders through regular product training and on-site assistance
• Brief about products and systems with Specifiers and Consultants to generate business
• Training
• Identify and train Project Sales Applicators on practical application of waterproofing products at regular intervals
• Coordinate with Marketing function to send out collaterals and relevant training material to the Applicators
• Market Intelligence
• Assist Marketing function in conducting product trials and building inferences on APL product strength vis--vis products in the market
• Identify non-APL business stakeholders and take measures to convert to APL account through product demonstration initiatives
• Integrate with Research and Technology function for new product development based on feedback of product trends in the market